{"id":115,"date":"2024-05-10T01:17:36","date_gmt":"2024-05-09T23:17:36","guid":{"rendered":"https:\/\/www.josengoran.com\/?p=115"},"modified":"2024-05-12T14:08:01","modified_gmt":"2024-05-12T12:08:01","slug":"product-manager-vs-chef-de-produit","status":"publish","type":"post","link":"https:\/\/www.josengoran.com\/index.php\/2024\/05\/10\/product-manager-vs-chef-de-produit\/","title":{"rendered":"Product Manager vs Chef de Produit"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Cet article vise \u00e0 \u00e9claircir une petite confusion que je remarque lors de mes discussions passionnantes avec mon entourage.<\/p>\n\n\n\n

La question est simple : Product Manager est-il \u00e9quivalent au Chef de Produit ? Eh bien, la r\u00e9ponse est \u00e0 la fois oui et non.<\/p>\n\n\n\n

En traduisant de l’anglais au fran\u00e7ais, on obtient naturellement “Chef de produit”. Cependant, dans la culture professionnelle fran\u00e7aise, le r\u00f4le du Chef de Produit est principalement orient\u00e9 “Marketing”. Il est charg\u00e9 de d\u00e9finir et de mettre en \u0153uvre le plan marketing associ\u00e9 au cycle de vie d’un produit. Cela implique la gestion des piliers marketing tels que le prix, la promotion, la distribution et le concept du produit.<\/p>\n\n\n\n

Cependant, le territoire de responsabilit\u00e9 du Product Manager, dans son origine am\u00e9ricaine, est fondamentalement diff\u00e9rent. Bien s\u00fbr, il existe des points de rencontre entre les deux r\u00f4les, que je vais d\u00e9crire. Mais avant cela, rappelons pourquoi le product management<\/span> s’est d\u00e9velopp\u00e9 profond\u00e9ment dans la Silicon Valley.<\/p>\n\n\n\n

Pendant des d\u00e9cennies, la cr\u00e9ation de produits \u00e9tait confi\u00e9e aux “techniciens”, aux profils techniques. Cependant, ces profils abordaient le produit principalement du point de vue de la technicit\u00e9 et de la complexit\u00e9. L’id\u00e9e \u00e9tait que plus un produit \u00e9tait riche en fonctionnalit\u00e9s, meilleur il \u00e9tait. Erreur !<\/p>\n\n\n\n

Comme je l’ai mentionn\u00e9 dans mon article sur la d\u00e9finition du produit, celui-ci trouve sa valeur lorsqu’il est \u00e0 la rencontre d’un besoin, un march\u00e9, avec une v\u00e9ritable valeur ajout\u00e9e. Ainsi, une surabondance de technicit\u00e9 et de complexit\u00e9 ne garantit pas forc\u00e9ment une solution efficace. et surtout ne garantit pas un retour sur investissement pour l’entreprise ( revenus, acquisition et retention, … )<\/p>\n\n\n\n

Il a donc \u00e9t\u00e9 n\u00e9cessaire de revoir enti\u00e8rement l’approche de la cr\u00e9ation de produits. Il fallait des profils capables de concilier la technicit\u00e9, l’empathie utilisateur, les enjeux strat\u00e9giques et commerciaux de l’entreprise, et de coordonner ces \u00e9l\u00e9ments de mani\u00e8re harmonieuse.<\/p>\n\n\n\n

Revenons maintenant \u00e0 notre sujet initial : le Product Manager est donc responsable de comprendre le march\u00e9, les utilisateurs, les ing\u00e9nieurs et leurs contraintes techniques, ainsi que les aspects strat\u00e9giques de l’entreprise. Il doit dig\u00e9rer ces informations afin de pr\u00e9senter \u00e0 son \u00e9quipe sa vision de la solution \u00e0 construire<\/span> (quoi construire et pourquoi).<\/p>\n\n\n\n

Vous comprenez donc que la dimension marketing ( telle que pr\u00e9sente chez le chef de produit ) n’est pas au c\u0153ur du r\u00f4le du Product Manager. Cependant, il est important de souligner que le Product Manager contribue \u00e0 la d\u00e9finition du Go-to-market, en collaboration avec le Product Marketing Manager, sp\u00e9cialiste du “message” et du “positionnement” produit.<\/p>\n\n\n\n

Mais pas de panique, vous avez le droit de vous faire appeler Chef de produit. le product manager est de toute fa\u00e7on le Manager des produits. <\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Cet article vise \u00e0 \u00e9claircir une petite confusion que je remarque lors de mes discussions passionnantes avec mon entourage. La question est simple : Product Manager est-il \u00e9quivalent au Chef de Produit ? Eh bien, la r\u00e9ponse est \u00e0 la fois oui et non. En traduisant de l’anglais au fran\u00e7ais, on obtient naturellement “Chef de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-115","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"\nProduct Manager vs. Chef de produit: A Closer Look at the Roles -<\/title>\n<meta name=\"description\" content=\"Unraveling the confusion: Product Manager vs. Chef de Produit. 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